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Petter Hanberger, Growth Advisor

For the past 15 years, I've worked at the intersection of entrepreneurship, marketing and design. From hands-on building, launching, and scaling new products and brands to advising corporations, unions, and government agencies on strategic renewal and discovery of new differentiating products and services.
portrait-circle-3.png

Petter Hanberger, Growth Strategist

For the past 15 years, I've worked at the intersection of entrepreneurship,
marketing and innovation. From hands-on building, launching, and scaling new
products and services to advising startups, corporations, unions, and government agencies on strategic renewal and discovery of new differentiating propositions.

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Strategic Advisor

Helping clients grow their business.

Facilitator

Helping groups be productive together.
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Speaker & tutor

Sharing my methods and experiences.
black-tie.svg

Strategic Advisor

Helping clients grow.

Facilitator

Helping groups be productive together.
microblog.svg

Speaker & tutor

Sharing my methods and experiences.
Some of the brands I've worked with
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tvv
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Speaking & tutoring at some of the most respected
design and business schools in the Nordics
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What can I do for you?

A taste of the menu.

New Growth Strategy

Discover where your next sources of growth will come from and secure future brand relevance.

Value Proposition Design

Translate ideas and opportunities into tangible, differentiating market-ready propositions. 

Product Positioning

Define and bring to life a strong positioning for your product or service – one that drives sales.

MVP landing pages and ads 

Quick and cost-efficient design for ads or landing page for your idea or startup.

Market validation

Run predictive market experiments to uncover what customers actually want to pay for.

Process & Workshop facilitation

5 or 50 participants? My processes are both productive, engaging and tailored to your needs.

Service Design

Customer journey mapping, service blueprinting or qualitative customer research? Have a look in my toolbox of design tools and methods.

Innovation Strategy Management

Structure systematic innovation programmes and projects. From governance to strategic direction and ways of working.

Resume

Strategic Advisor, Founder & CEO
Confidencestudio.co | 2025 – Present

Running my own consulting business, helping brands grow through new or enhanced customer propositions. confidencestudio.co

Strategic Advisor & Business Innovation Lead
NoA Consulting | 2022.02 – 2024.02

Responsible for building up and running the innovation practices at The North Alliance Sweden. Developing market offering and methods for business-oriented innovation.

Innovation Management Consultant
Hello Future | 2016.08 – 2022.02

Leading and design-driven innovation and discovery processes, focusing on digital products and services.

Head of Marketing
Wriggle App, London UK 2014–2015

Responsible for marketing strategy and execution for brand and product. Key contributor to the company's expansion from Bristol to London.

Growth Manager, Referral & Virality
Wise, London UK 2014

Responsible for customer growth through viral mechanisms, focusing on getting existing customers to recruit new ones.

Marketing & Operations Manager
Minfarm.se, Umeå 2012–2014

Online farm-to-consumer platform. Part of the team that launched the service and drove expansion into new regions. Responsible for strategic and conceptual brand building, product marketing and customer acquisition.

Co-founder
Bridgit App 2011–2012

First experience of taking a digital product from idea to market.Developed a platform to enable individuals to easily make micro-investments in social impact companies in developing countries.

Founder & Chief Catalyst
Förslagsbyrån, 2011

Founder and catalyst for Förslagsbyrån (The Suggestion Agency), established in 2011 as part of my BA degree project at Beckmans College of Design.
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Get in touch

Send me an email, or give me a call at: +46(0)73 963 52 58
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