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    Petter Hanberger, Growth Advisor

    For the past 15 years, I've worked at the intersection of entrepreneurship, marketing and design. From hands-on building, launching, and scaling new products and brands to advising corporations, unions, and government agencies on strategic renewal and discovery of new differentiating products and services.
    Get in touch
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    Petter Hanberger - Strategic advisor, innovation

    For the past 15 years, I've worked at the intersection of marketing, digital transformation and innovation. From hands-on building, launching, and scaling new products and services to advising startups, corporations, unions, and government agencies on strategic renewal and discovery of new differentiating propositions.

    Get in touch
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    Strategic Advisor

    Helping clients grow their business.

    Facilitator

    Helping groups be productive together.
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    Speaker & tutor

    Sharing my methods and experiences.
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    Strategic Advisor

    Helping clients grow.

    Facilitator

    Helping groups be productive together.
    microblog.svg

    Speaker & tutor

    Sharing my methods and experiences.

    Some of the brands and organisations I've worked with

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    Speaking & tutoring at some of the most respected
    design and business schools in the Nordics
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    What can I do for you?

    A taste of the menu.

    Innovation Strategy Management

    Structure systematic innovation programmes and projects. From governance to strategic direction and ways of working.

    New Growth Strategy

    Discover where your next sources of growth will come from and secure future brand relevance.

    Value Proposition Design

    Translate ideas and opportunities into tangible, differentiating market-ready propositions. 

    Product Positioning

    Define and bring to life a strong positioning for your product or service – one that drives sales.

    MVP landing pages and ads 

    Quick and cost-efficient design for ads or landing page for your idea or startup.

    Market validation

    Run predictive market experiments to uncover what customers actually want to pay for.

    Process & Workshop facilitation

    5 or 50 participants? My processes are both productive, engaging and tailored to your needs.

    Service Design

    Customer journey mapping, service blueprinting or qualitative customer research? Have a look in my toolbox of design tools and methods.

    Resume

    Strategic Advisor, Founder & CEO
    Confidencestudio.co | 2025 – Present

    Running my own consulting business, helping brands grow through new or enhanced customer propositions. confidencestudio.co

    Strategic Advisor & Business Innovation Lead
    NoA Consulting | 2022.02 – 2024.02

    Responsible for building up and running the innovation practices at The North Alliance Sweden. Developing market offering and methods for business-oriented innovation.

    Innovation Management Consultant
    Hello Future | 2016.08 – 2022.02

    Leading and design-driven innovation and discovery processes, focusing on digital products and services.

    Head of Marketing
    Wriggle App, London UK 2014–2015

    Responsible for marketing strategy and execution for brand and product. Key contributor to the company's expansion from Bristol to London.

    Growth Manager, Referral & Virality
    Wise, London UK 2014

    Responsible for customer growth through viral mechanisms, focusing on getting existing customers to recruit new ones.

    Marketing & Operations Manager
    Minfarm.se, Umeå 2012–2014

    Online farm-to-consumer platform. Part of the team that launched the service and drove expansion into new regions. Responsible for strategic and conceptual brand building, product marketing and customer acquisition.

    Co-founder
    Bridgit App 2011–2012

    First experience of taking a digital product from idea to market.Developed a platform to enable individuals to easily make micro-investments in social impact companies in developing countries.

    Founder & Chief Catalyst
    Förslagsbyrån, 2011

    Founder and catalyst for Förslagsbyrån (The Suggestion Agency), established in 2011 as part of my BA degree project at Beckmans College of Design.
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    Get in touch

    Send me an email, or give me a call at: +46(0)73 963 52 58
    Send Petter an email
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