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    Strategic advisor and innovation management consultant

    I help organisations turn uncertainty into direction – and ideas into validated, investable initiatives.

    With 15+ years of experience at the intersection of innovation, marketing, and digital/AI transformation, I work with leadership teams to explore opportunities, align stakeholders, and move from strategy to tested reality.

    My background combines strategic advisory with hands-on execution. I’ve led innovation and transformation initiatives across both public and private sectors – from identifying and prioritising AI opportunities, to designing new digital services, customer propositions, and revenue streams.

    Get in touch
    portrait-circle-3.png

    Strategic advisor and innovation management consultant

    I help organisations turn uncertainty into direction – and ideas into validated, investable initiatives.

    With 15+ years of experience at the intersection of innovation, marketing, and digital/AI transformation, I help organisations explore opportunities, align stakeholders, and move from strategy to tested reality.

    My background combines strategic advisory with hands-on execution. I’ve led innovation and transformation initiatives across both public and private sectors – from identifying and prioritizing AI opportunities, to designing new digital services, customer propositions, and revenue streams.

    Get in touch

    Some of the brands and organisations I've worked with

    arbetsmiljoverkets_logotyp_s-v_stor.pngCleanShot 2024-11-07 at 20.01.00@2x.pngCleanShot 2024-11-07 at 20.13.00@2x.pngCleanShot 2024-11-07 at 20.02.46@2x.pngCleanShot 2024-11-07 at 20.06.41@2x.pngCleanShot 2024-11-07 at 20.08.30@2x.pngCleanShot 2024-11-07 at 20.12.10@2x.pngtvvCleanShot 2024-11-07 at 20.06.37@2x.pngLogo_puig.png
    Speaking & tutoring at some of the most respected
    design and business schools in the Nordics
    stockholm-school-of-economicsuid-centrerad-en.pngberghs-school-of-communication.webpbeckmans-college-of-design

    What can I do for you?

    A taste of the menu.

    New Growth Strategy

    Discover where your next sources of growth will come from and secure future brand relevance.

    UX-strategy

    Define the direction. Align the teams. Build experiences that actually matter – for users and the business alike.

    Innovation Management Consulting

    Structure systematic innovation programmes and projects. From governance to strategic direction and ways of working.

    AI transformation

    Apply a human-centred lens to AI adoption. Map opportunities, prototype use cases and create a roadmap that puts people first.

    Service Design

    Customer journey mapping, service blueprinting or qualitative customer research? Have a look in my toolbox of design tools and methods.

    Market validation

    Run predictive market experiments to uncover what customers actually want to pay for.

    Resume

    Strategic Advisor, Founder & CEO
    Confidencestudio.co | 2025 – Present

    Running my own consulting business, helping brands grow through new or enhanced customer propositions. confidencestudio.co

    Strategic Advisor & Innovation Lead
    NoA Consulting | 2022.02 – 2024.02

    Responsible for building up and running the innovation practices at The North Alliance Sweden. Developing market offering and methods for business-oriented innovation.

    Digital Strategist

    Hello Future | 2016.08 – 2022.02

    Leading and design-driven innovation and discovery processes, focusing on digital products and services.

    Head of Marketing
    Wriggle App, London UK 2014–2015

    Responsible for marketing strategy and execution for brand and product. Key contributor to the company's expansion from Bristol to London.

    Growth Manager, Referral & Virality
    Wise, London UK 2014

    Responsible for customer growth through viral mechanisms, focusing on getting existing customers to recruit new ones.

    Marketing & Operations Manager
    Minfarm.se, Umeå 2012–2014

    Online farm-to-consumer platform. Part of the team that launched the service and drove expansion into new regions. Responsible for strategic and conceptual brand building, product marketing and customer acquisition.

    Co-founder
    Bridgit App 2011–2012

    First experience of taking a digital product from idea to market.Developed a platform to enable individuals to easily make micro-investments in social impact companies in developing countries.

    Founder & Chief Catalyst
    Förslagsbyrån, 2011

    Founder and catalyst for Förslagsbyrån (The Suggestion Agency), established in 2011 as part of my BA degree project at Beckmans College of Design.
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    Get in touch

    Send me an email, or give me a call at: +46(0)73 963 52 58
    Send Petter an email
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